What it is
In June 2026 Google added Generative AI performance reports to Search Console: you can now see your pages’ impressions inside generative features like AI Overviews and AI Mode, broken down by page, country, device, and date. It’s the Google counterpart to Bing’s report — on a far bigger traffic pool.
Why it matters to you
This is the first time the largest traffic source officially admits that “impressions inside AI features” can be measured. Until now, whether AI Overviews / AI Mode actually surfaced your content after ingesting it was a black box. Now there’s an official number.
But one key caveat: impressions only — no clicks, no CTR, no query data. You can see how many times you showed up, not whether anyone clicked through. This is exactly the AI-era “decoupling of impressions and clicks”: the numbers can look great, but their value has to be read separately.
And one switch you shouldn’t flip carelessly
It also ships a new content control toggle: you can opt your content out of AI Overviews / AI Mode / Discover AI features. Note — opting out means forfeiting that slice of AI impressions and traffic, but it does not affect your regular Search ranking. For the vast majority of sites that want to be cited by AI, switching it off severs a visibility channel. It’s a trade-off, not a default action.
Should you act now
For now it’s rolling out to a subset of UK site owners, with global expansion planned but no date — your console may not show it yet. But the direction is clear: both Bing and Google are now handing out AI-visibility data. The hard part was never reading a single report — it’s stitching the numbers from Bing, GSC, and the various mainstream engines together, reading them, and mapping them to the site-health dimension you actually need to fix. That’s the heavy lifting, and the part worth handing to someone who watches it full-time.