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"IAB CoMP: Strike a Commercial Deal Before AI Crawls You"

#GEO #IAB #content licensing #monetization #AI crawler

What it is

CoMP (Content Monetization Protocol) is a draft IAB Tech Lab proposed in March 2026: it requires a commercial agreement to exist before AI crawls your content. It standardizes “terms of use” so that both directly-licensed and marketplace-brokered conditions can be expressed in one machine-readable format.

Why it matters to you

Like RSL, it sits in the “content licensing” layer — the goal is to let publishers set conditions on, or even charge for, AI usage. It’s most relevant to large content sites and media; for typical small businesses the impact today is minor.

Should you act now

No. It’s a draft only opened for public comment in March 2026, with comments closing in April, and no AI vendor has announced compliance. This layer (licensing/pricing) is currently a contested mix of RSL, Content Signals and CoMP — just watch it; don’t invest now.

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